International Business Management

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Unit 1: Introduction to International Business Management (IBM) ()

Lessons

1.1 What is International Business Management (IBM) 1.2. International Business and International Trade: Differences (IBM) 1.3 International Business Terminologies (IBM) 1.4 Advantages and Disadvantages of International Business (IBM) 1.5 Types of International Business (IBM) 1.6 Factors to Take into Account Before Beginning International Business Operations (IBM) End Of Module 1 Quiz (IBM)

Unit 2: Starting Your Own Online Business (IBM) ()

Lessons

2.1. Choose a Niche and a Business Idea (IBM) 2.2. Conduct Market Research (IBM) 2.3. Learn About Online Business Laws (IBM) 2.4. Create a Website (IBM) 2.5. Set Up Shop (IBM) 2.6. Expand Your Business (IBM) End Of Module 2 Quiz (IBM)

Unit 3: Product Development (IBM) ()

Lessons

3.1. Introduction to Product Development (IBM) 3.2. Identifying Opportunities and Customer Needs (IBM) 3.3. Product Design and Specification (IBM) 3.4. Concept Selection and Testing (IBM) 3.5. Product and Service Design (IBM) 3.6. "Best practices" for Managing New Products and Services (IBM) End Of Module 3 Quiz (IBM)

Unit 4: Marketing (IBM) ()

Lessons

4.1. The Marketing Environment (IBM) 4.2. Marketing Research and Market Segmentation (IBM) 4.3. Product Choices (IBM) 4.4. Decisions on Distribution ("Place") (IBM) 4.5. Promotional Decisions (IBM) 4.6. Pricing Decisions (IBM) 4.7. Technology-Driven Marketing (IBM) End Of Module 4 Quiz (IBM)

Unit 5: Accounting (IBM) ()

Lessons

5.1. Accounting and the Accounting Cycle (IBM) 5.2. Recording Transactions and Ledger Accounts (IBM) 5.3. The Trial Balance, Accruals and Deferrals (IBM) 5.4. The Closing Process (IBM) 5.5. Internal Controls (IBM) 5.6. Financial Statement (IBM) End Of Module 5 Quiz (IBM)

Unit 6: Digital Marketing (IBM) ()

Lessons

6.1. Digital Marketing Principles and Frameworks (IBM) 6.2. Digital Project Management (IBM) 6.3. Digital Marketing and E-commerce (IBM) 6.4. Rethinking Digital Experience (IBM) 6.5. New Media Advertising (IBM) 6.6. Mobile and Location Based Marketing (IBM) 6.7. Marketing Strategies and Evolution (IBM) End of Module 6 Quiz (IBM)

Unit 7: Managing People (IBM) ()

Lessons

7.1. What is meant by "Managing People." (IBM) 7.2. Steps Involved in Effective People Management (IBM) 7.3. Importance of Communication in People Management (IBM) 7.4. How to Deal With Difficult Employees (IBM) 7.5. Why is People Management Essential (IBM) 7.6. The Essentials of Effective People Management (IBM) End Of Module 7 Quiz (IBM)

Unit 8: Cross Cultural Communication (IBM) ()

Lessons

8.1. What is Cross-Cultural Communication (IBM) 8.2. Recognize Cultural Differences (IBM) 8.3. Intercultural Communication Challenges (IBM) 8.4. Identification of Cultural Values (IBM) 8.5. The Nonverbal Communication Plus Culture (IBM) 8.6. Processes for Managing Conflict Flexibility (IBM) End Of Module 8 Quiz (IBM)

Unit 9: Customer Service (IBM) ()

Lessons

9.1. Customer Service Fundamentals (IBM) 9.2. Communication Skills in Customer Service (IBM) 9.3. Customer Analysis: Understanding Your Customers (IBM) 9.4. How to Calm Upset Customers (IBM) 9.5. Customer Service by Phone and Internet (IBM) 9.6. Time Management Techniques (IBM) 9.7. Stress Reduction Techniques (IBM) End Of Module 9 Quiz (IBM)

Unit 10: Summary (IBM) ()

Lessons

10.1. Introduction to International Business Management (IBM) 10.2. Starting Your Own Online Business (Self-employed / Entrepreneurship) (IBM) 10.3. Product Development (IBM) 10.4. Marketing (IBM) 10.5. Accounting (IBM) 10.6. Digital Marketing (IBM) 10.7. Managing People (IBM) 10.8. Cross Cultural Communication (IBM) 10.9. Customer Service (IBM) Final Exam (IBM)

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